Business Environment

Syllabus

(Course Code: 19IMG21C7)

 BUSINESS ENVIRONMENT

 External Marks: 80

Sessional Marks: 20                                                                         Time Allowed: 3 Hours

UNIT-I

The Concept of Business Environment, Significance and Nature. Environment Scanning: Meaning, Nature and Scope, the Process of Environmental Scanning, Interaction between Internal and External Environments, Basic Philosophies of Capitalism and Socialism with their Variants. Concepts of Mixed Economy.

UNIT-II

Overview of Political, Socio-cultural, Legal, Technological and Global Environment. Recent Developments with regard to Enactment of Business Laws. An Introduction to MRTP, CCI, FEMA, SEBI Act, Consumer Protection Act; The Changing Dimensions of these Laws and their Impact on Business.

 UNIT-III

Current Industrialisation Trends and Industrial Policy; Economic Environment for Skill Development in Start-ups and the MSME Sector. Infrastructure Development and Policy; Public Sector Reforms and Performance; Public and Private Partnership; Intellectual Property Regime and the R and D Environment; Trends in Service Sector Growth; Banking Reforms and Challenges; Business Opportunities in the Rural Sector.

 UNIT-IV

Globalisation Trends and Challenges; Balance of Payments Trends; Environment for Foreign Trade and Investment; Exchange Rate Movements and their Impact; India's Competitiveness in the World Economy; External Influences on India’s Business Environment. Policies with regard to Foreign Trade and Investment.