Business Communication and Soft Skills | MBA 1st Sem | JNTUK

Business Communication and Soft Skills Book for MBA 1st Semester  JNTUK
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Buy Latest Business Communication and Soft Skills Book for Mba 1st Semester in English language specially designed for jntuk (Jawaharlal Nehru Technological University Kakinada, Andhra Pradesh) By Thakur publication.

ISBN : 978-93-82249-41-2

Authors- Mrs. Veera Thakur, Mr. Vikrant Verma 

Syllabus

C- 106 BUSINESS COMMUNICATION AND SOFT SKILLS

Unit-I:

Purpose and Process of Communication: Objectives of Communication-Process of Communication- Types of Communication; Noise, listening Skills, Types of Listening, Essentials of Good Listening and Tips.

LAB: Listening and Speaking Skills- Conversational Skills (Formal and Informal)-Group Discussion. Listening to Lectures, Discussions, Talk Shows, News Programmes, Dialogues from TV/Radio/Ted Talk/Podcast – Watching Videos on Interesting Events on YouTube. (Presenting before the Class).

Unit-II:

Managing Organizational Communication: Formal and Informal Communication- Interpersonal and Intrapersonal Communication- Role of Emotion in Interpersonal Communication- Barriers to Interpersonal Communication- Exchange Theory-Gateways for Effective Interpersonal Communication.

LAB:

Choosing the Organization – Goal Setting - Time Management –– Leadership Traits – Team Work – Communicating Across Teams- Designing Career and Life Planning.

Unit-III:

Non Verbal Communication and Body Language: Kinesics, Proxemics, Paralanguage, Haptics, Handshakes, Appropriate Body Language and Mannerisms for Interviews: Business Etiquettes- Across Different Cultures.

LAB: Understanding Body Language Aspects and Presenting Oneself to an Interviewer, Proper Handshakes.

Unit-IV:

Written Communication: Mechanics of Writing, Report Writing- Business Correspondence-Business Letter Format- Meetings and Managing Meetings- Resume Writing-Formats and Skills.

LAB: Writing Job Applications – Cover Letter – Resume – Emails – Letters – Memos – Reports – Blogs – Writing for Publications.

Unit-V:

Presentation Skills: Prerequisites of Effective Presentation, Format of Presentation; Assertiveness –Strategies of Assertive Behavior; Communication Skills for Group Discussion and Interviews, Interview Techniques.

 LAB: Designing Presentations and Enhancing Presentation Skills.

JNTU-K/MBA/2023/1/06
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