Managerial Communication

Module No.

Module Content

No. of Sessions

70 Marks

(External Evaluation)

I

Effective Communication in Business:

• Importance of Communication & Forms of Communication
• Communication Network of the Organisation

Process of Communication:

• Different Stages
• Difference between Oral & Written Communication.

Role of Verbal & Non-verbal Symbols in Communication, Non-verbal Communication, Barriers to Effective Communication, Overcoming Communication Barriers, Seven C’s of Effective Communication, Attributes of Personality Building

10

14

II

Strategies for Successful Listening and Speaking Skills

Listening Skills:

Definition, Types, Purposes for Listening, Anatomy of poor Listening, Features of a Good Listener.

Strategies for improving oral presentations:

Ways of Delivering Oral Message, Strategies for an Effective Oral Delivery, Types of Managerial Speeches- Speech of Introduction, Speech of Thanks, Speech for Special Occasions, Strategies for an Effective Non-Verbal Delivery, Strategies for Removing Stage Fright.

Video Conferencing (Skype / Google Hangout) Etiquettes

10

21

III

Oral Communication:

Fundamentals of Oral Communication:

Introduction, Barriers and Gateways in Communication, Listening, Feedback, Telephonic Communication. Public Speaking and Presentation of Reports, PowerPoint Presentation, Body Language, Facial Expressions, Non-verbal Communication, Emotional Intelligence, Creativity in Oral Communication, Persuasive Communication. Communication through Organising Various Events like Conferences, Committee Meetings, Press Meets, Seminars, Festivals.

10

21

IV

Written Business Communication:

Writing Commercial Letters, Business Letter Format. Types of Letters - Routine Business Letters, Sales Letters, Resume and Job Applications, Business Memos, E-mails, Proposals, Technical Articles, Electronic Mail, Handling a Mail, Maintaining a Diary, Legal Aspects of Business Communication, Negotiation Skills. Different Types of Report Writing.

Social Media Etiquettes.

10

14

V

Practical:

Project/ Presentation on any of the Following

Circulars, Drafting Notices, Handling Complaints, Evaluating Interview Performance, Articles, Formal Invitations.

Proforma for Performance Appraisals, Letters of Appointment, Captions for Advertising, Company Notice related Shares/Dividends, MoA, AoA, Annual Reports, Minutes of Meetings, Action taken on Previous Resolution. Use of Google Groups and Google Sheet. Preparing Job Applications.

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(30 marks CEC)