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Managerial Communication
Tax excluded
Prof. P. Chandrika Reddy ISBN-9789389516548
Syllabus
20MBA16: MANAGERIAL COMMUNICATION
Module -1: Introduction 7 hours
Introduction: Meaning & Definition, Role, Classification – Purpose of Communication – Communication Process – Characteristics of Successful Communication. Communicating within Organizations – Levels of Communication, Communication Flow, Communication Barriers, Media Choices, Legal Consequences and Ethics, Communication in a Cross-Cultural Setting.
Module -2: Oral Communication 7 hours
Oral Communication: Meaning – Principles of Successful oral Communication, Conversation Control –Reflection and Empathy: Two Sides of Effective Oral Communication.
Oral Presentation: Role of Business Presentations, Planning and Organizing Presentation, Planning Team and Online Presentations, Developing Visual Support for Business Presentation, Practicing and Delivering Presentation - Refining your Delivery.
Business Pitch: 10 steps in Pitching, Elevator Pitching
Module -3: Written Communication 9 hours
Written Communication: Purpose of Writing – Clarity in Writing –Principles of Effective Writing – Approaching the Writing Process Systematically: The 3X3 Writing Process for Business Communication Pre Writing – Writing – Revising. Audience Analysis, Writing Positive, Neutral, Persuasive and Bad-news Messages
Types of Written Communication in Business: Business Letters, Employee Reviews, Recommendation Letters, Thank You Letters, Memos, Proposals and Reports, Planning Documents, Press Releases, Proactive Media Writing and E-mail.
Module -4: Business Reports 9 hours
Business Reports: Purpose, Kinds and Objectives of Reports – Organization & Preparing Reports, Short and Long Reports Writing, Writing Executive Summary.
Business Case Analysis: What is a Case? Characteristics of Case and its Analysis, Process of Case Analysis, Requirements of Case analysis, The Structure of Written Cases Analysis.
Meeting Documentation: Notice, Agenda, and Resolution & Minutes
Module -5: Employment communication 9 hours
Employment communication: Putting your best self forward, Preparing your resume, Writing Covering Letters and Inquiry Emails, Preparing for a Job Interview, Conducting Yourself during the Interview, Following up throughout the process, Practicing Business Etiquette.
Business Meetings: Format, Planning, Facilitating, Participating and Following-up.
Module-6: Interpersonal Communication 9 hours
Interpersonal Communication: Nonverbal Communication and Listening.
Conflict Management and Negotiation skills: Meaning and Characteristics of Conflict, Conflict Management through Communication, Managing the Process of Communication in Conflict, Verbal Skills for Communicating in Conflict. Communication for Effective Negotiation – Meaning, Nature and need for Negotiation, Factors Affecting Negotiation, Stages in Negotiation Process, Negotiation Strategies.
Technological Advancement and Business Communication: Intranet, Internet, Teleconference, Video conference, Blogs, Webinars, Chat rooms, Voice and Text messaging.
Social Media: Introduction, Characteristics, Classification, Nature and Scope of Six Types of Social Media, Choosing the most Suitable Social Media. Using Social Media to Build Business Relationships.