Managerial Communication

₹200.00

Tax excluded

Quantity
Dr. N. Babitha Thimmaiah 
 
Prof. P. Chandrika Reddy 
 
ISBN-9789389516548

Syllabus

 

20MBA16: MANAGERIAL COMMUNICATION

 

 

Module -1: Introduction                                                                                                                                                                 7 hours

Introduction: Meaning & Definition, Role, Classification – Purpose of Communication – Communication Process – Characteristics of Successful Communication. Communicating within Organizations – Levels of Communication, Communication Flow, Communication Barriers, Media Choices, Legal Consequences and Ethics, Communication in a Cross-Cultural Setting.

 

Module -2: Oral Communication                                                                                                                                                7 hours

Oral Communication: Meaning – Principles of Successful oral Communication, Conversation Control –Reflection and Empathy: Two Sides of Effective Oral Communication.

Oral Presentation: Role of Business Presentations, Planning and Organizing Presentation, Planning Team and Online Presentations, Developing Visual Support for Business Presentation, Practicing and Delivering Presentation - Refining your Delivery.

Business Pitch: 10 steps in Pitching, Elevator Pitching

 

Module -3: Written Communication                                                                                                                                           9 hours

Written Communication: Purpose of Writing – Clarity in Writing –Principles of Effective Writing – Approaching the Writing Process Systematically: The 3X3 Writing Process for Business Communication Pre Writing – Writing – Revising. Audience Analysis, Writing Positive, Neutral, Persuasive and Bad-news Messages

Types of Written Communication in Business: Business Letters, Employee Reviews, Recommendation Letters, Thank You Letters, Memos, Proposals and Reports, Planning Documents, Press Releases, Proactive Media Writing and E-mail.

 

Module -4: Business Reports                                                                                                                                                         9 hours

Business Reports: Purpose, Kinds and Objectives of Reports – Organization & Preparing Reports, Short and Long Reports Writing, Writing Executive Summary.

Business Case Analysis: What is a Case? Characteristics of Case and its Analysis, Process of Case Analysis, Requirements of Case analysis, The Structure of Written Cases Analysis.

Meeting Documentation: Notice, Agenda, and Resolution & Minutes

 

Module -5: Employment communication                                                                                                                                  9 hours

Employment communication: Putting your best self forward, Preparing your resume, Writing Covering Letters and Inquiry Emails, Preparing for a Job Interview, Conducting Yourself during the Interview, Following up throughout the process, Practicing Business Etiquette.

Business Meetings: Format, Planning, Facilitating, Participating and Following-up.

 

Module-6: Interpersonal Communication                                                                                                                                 9 hours

Interpersonal Communication: Nonverbal Communication and Listening.

Conflict Management and Negotiation skills: Meaning and Characteristics of Conflict, Conflict Management through Communication, Managing the Process of Communication in Conflict, Verbal Skills for Communicating in Conflict. Communication for Effective Negotiation – Meaning, Nature and need for Negotiation, Factors Affecting Negotiation, Stages in Negotiation Process, Negotiation Strategies.

 

Technological Advancement and Business Communication: Intranet, Internet, Teleconference, Video conference, Blogs, Webinars, Chat rooms, Voice and Text messaging.

Social Media: Introduction, Characteristics, Classification, Nature and Scope of Six Types of Social Media, Choosing the most Suitable Social Media. Using Social Media to Build Business Relationships. 

VTU/2020/MBA/1/06
25 Items
New product

12 other products in the same category: