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Micro-Economics for Business Decisions
Dr. B.S. Sindhu
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Maharishi Dayanand University (MDU), BBA, First SemesterSyllabus BBA-106: MICRO ECONOMICS FOR BUSINESS DECISIONS Time: 3 Hrs. External Assessment: 80Internal Assessment: 20 Unit-INature and Scope of Micro Economics, Determinants of Demand and Law of Demand, Price, Cross and Income Elasticity, Law of Supply, Elasticity of Supply, Competitive Equilibrium; Consumer’s Equilibrium- Utility and Indifference Curve Approaches. Unit-IIShort Run and Long Run Production Functions, Laws of Returns; Optimal Input Combination; Classification of Costs; Short Run and Long Run Lost Curves and their Interrelationship; Internal and External Economies of Scale, Revenue Curves; Optimum Size of the Firm; Factors affecting the Optimum Size, Location of Firms. Unit-IIIEquilibrium of the Firm and Industry – Perfect Competition, Monopoly, Monopolistic Competition, Discriminating Monopoly, Aspects of Non-Price Competition; Oligopalistic Behaviour. Unit-IVCharacteristics of Various Factors of Production; Marginal Productivity Theory and Modern Theory of Distribution; Determination of Rent; Quasi Rent; alternative Theories of Interest and Wages.
MDU/BBA/1/06
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