Business Communication

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Dr. Hariom Sharma & Veera Karoli

Maharishi Dayanand University (MDU), BBA, First Semester
Syllabus
 

BBA-105: BUSINESS COMMUNICAITON

 
Time: 3 Hrs.                                             External Assessment: 80
Internal Assessment: 20
 
Unit-I
Business Communication – Nature and Process, Forms of Communication, Role of Communication Skills in Business, Communication Networks, Barriers to Communication.
 
Unit-II
Communication Skills: Listening Skills – Cognitive Process of Listening, Barriers to Listening,ReadingSkills, Speaking Skills, Public Speaking, Voice Modulation and Body Language.
 
Unit-III
Written Communication – Types, Structures and Layout of Business Letters; Presentative Letters – Sales Letters, Claim Letters, Employment Letters, Writing Memo, Notice and Circular.
 
Unit-IV
Business Reports – Purpose and Types, Framework of Business Reports, Presentation of reports, Brochures, Issuing Notice and Agenda of Meeting and Recording of Minutes of Meetings.

MDU/BBA/1/01
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