Business Communication Skills

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Veera Thakur and Tripti Singh Chowdhury

ISBN-9789386232991

MBA, Maharshi Dayanand University (MDU), First Semester
Syllabus
 
Paper Code: 16IMG21SA1
 
BUSINESS COMMUNICATION SKILLS
 
External Marks: 80                                                                                                 Time Allowed: 3 Hours
 
Sessional Marks: 20
 
 
Unit-I
Purpose and Process of Communication; Myths and Realities of Communication; Paths of Communication; Oral Communication: Noise, Barriers to Communication; Listening – Listening Process, Types of Listening, Deterrents to Listening Process, Essentials of Good Listening; Telephonic Communication.
 
Unit-II
Presentation Skills: Prerequisites of Effective Presentation, Format of Presentation; Assertiveness – Indicators of Assertive Behaviour, Strategies of Assertive Behaviour; Communication Skills for Group Discussion and Interviews.
 
Unit-III
Nonverbal Communication: Gestures, Handshakes, Gazes, Smiles, Hand Movements, Style of Working, Voice Modulations, Body Sport for Interviews; Business Etiquettes: Business Dining, Business Manners of People of Different Cultures, Managing Customer Care.
 
Unit-IV
Written Communication: Mechanics of Writing, Report Writing, Circulars, Notices, Memos, Agenda and Minutes; Business Correspondence – Business Letter Format, Style of Letter Arrangement, Types of Letters, Telex Manages, Facsimiles, Electronic Mail; Diary Writing; Developing Resume.
MDU2021/MBA/1/08
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