Managerial Economics | MBA 1st Sem | Andhra University

Managerial Economics Book for MBA 1st Semester Andhra University

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Buy Latest Managerial Economics Book for Mba 1st Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.

Authors- Dr. Saroj Kumar, Mr. Madhukar Singh

MBA, First Semester, Andhra University

Syllabus

CP 104: MANAGERIAL ECONOMICS

Unit-I: Introduction: Nature and Scope of Managerial Economics; Objectives of the Firm-Traditional Theory, Sales and Revenue Maximizing Theories, Managerial Theories and Behavioral Theories; Profit Maximization versus Wealth Maximization.

Unit-II: Demand Analysis: Demand – Meaning, Determinations of Demand, Demand Function; Law of Demand; Elasticity of Demand – Price, Income, Cross and Promotional or Advertising Elasticity of demand, Managerial Uses of Elasticity of Demand; Demand Forecasting. Demand Forecasting Methods for Existing and New Products, Criteria for Good Forecasting Method.

Unit-III: Production Analysis: Production Function – Law of Variable Proportions, Isoquant and Isocost Curves, Least Cost Combination, and Returns to Scale; Economies of Large Scale; Cobb-Douglas Production Function and Constant Elasticity of Substitution - Production Function; Cost concepts and Cost Oriented Pricing Methods.

Unit-IV: Market Analysis: Price and Output Determination under Perfect Competition; Profit-Meaning and Profit Theories-Profit Planning-Measurement.

Unit-V: Economic Optimization: Economic Problems and Optimization Techniques – Unconstrained and Constrained Optimization; Unbounded Maxim – Optimization of Functions of One Variable and Optimization with Multivariate Function.

(Case Study is Compulsory in All Units)

Reference AU2023/MBA/1/04

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