Business Policy

                                                                                                     Syllabus

BBA 503: BUSINESS POLICY

Unit-I                                                                              (8 lectures)

Business Policy: Meaning, Nature and Scope, Difference between Policy and Strategy, Organisational Culture – Organisational Purposes, Mission, Vision, Goals, Objectives, Plans etc.

Unit-II                                                                             (8 lectures)

Strategic Planning and Management: Process, Importance, 7s Framework, PEST Analysis, ETOP, SAP, CSF, Internal Environmental scanning, Corporate Governance.

Unit-III                                                                         (10 lectures)

Strategic Analysis and Choice: Choice of Strategy, Business Level Strategies, Cost Leadership, Differentiation & Focus, Multi Business Strategy, Diversification, Joint Ventures, Venturing & Restructuring Evaluation of Alternatives and Selection of Strategies.

Unit-IV                                                                         (10 lectures)

Corporate Portfolio Analysis & Implementation: BCG, Ansoff Model, Gap Analysis, GE Model, Implementing Strategy Through Business Function, Implementing Strategy through Structure, Leadership and Culture. Issues in Strategic Implementation, Strategic Control Concepts and Process.