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Business Policy

Dr. Vivek Thakur
Aditya Kumar Goyal
ISBN: 978-93-88809-72-6
Tax excluded
Dr. Vivek Thakur
Aditya Kumar Goyal
ISBN: 978-93-88809-72-6
Syllabus
BBA 503: BUSINESS POLICY
Unit-I (8 lectures)
Business Policy: Meaning, Nature and Scope, Difference between Policy and Strategy, Organisational Culture – Organisational Purposes, Mission, Vision, Goals, Objectives, Plans etc.
Unit-II (8 lectures)
Strategic Planning and Management: Process, Importance, 7s Framework, PEST Analysis, ETOP, SAP, CSF, Internal Environmental scanning, Corporate Governance.
Unit-III (10 lectures)
Strategic Analysis and Choice: Choice of Strategy, Business Level Strategies, Cost Leadership, Differentiation & Focus, Multi Business Strategy, Diversification, Joint Ventures, Venturing & Restructuring Evaluation of Alternatives and Selection of Strategies.
Unit-IV (10 lectures)
Corporate Portfolio Analysis & Implementation: BCG, Ansoff Model, Gap Analysis, GE Model, Implementing Strategy Through Business Function, Implementing Strategy through Structure, Leadership and Culture. Issues in Strategic Implementation, Strategic Control Concepts and Process.