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Principles of Retailing
Madhvi Verma
ISBN-9789351631682
₹125.00
Tax excluded
BBA, KurukshetraUniversity, Fifth Semester
SyllabusBBA-302: PRINCIPLES OF RETAILINGNote: There will be Eight Questions in all. A candidate is required to attempt Five Questions including Question No. 1 which is compulsory. Question No. 1 will comprise of Six short answer Questions. All Questions shall carry equal marks. Principles of RetailingRetailing: Definition, Nature and Importance of Retailing in the Indian Economy, Functions of Retailers, Classification of Retailers. The Concept of Organised Retail, Difference between Organised Retailing and Unorganised Retailing. Non-store Retailing and Service Retailing. Retailing as a Career. Retail Customer; Stages of the Customer Buying Process, Types of Consumer Buying Behaviours, Factors Affecting Buying Decision Process, Consumer Decision-Making Procedure in Retail Perspective. Store Location – Meaning, Types of Retail Locations, Factors for Choosing a Location. Store Layout and Design; Key Considerations in Store Layout, Factors of Design Decisions, Importance of Layout, Steps for Designing Layout. The Retailing Organisations; Organisation Structures and HR Functions in these Organisations. Retail Merchandising; Meaning, the Process of Merchandise Planning, Merchandise Budget, Methods of Merchandise Procurement, Controlling the Merchandise. Technology in retailing.
SyllabusBBA-302: PRINCIPLES OF RETAILINGNote: There will be Eight Questions in all. A candidate is required to attempt Five Questions including Question No. 1 which is compulsory. Question No. 1 will comprise of Six short answer Questions. All Questions shall carry equal marks. Principles of RetailingRetailing: Definition, Nature and Importance of Retailing in the Indian Economy, Functions of Retailers, Classification of Retailers. The Concept of Organised Retail, Difference between Organised Retailing and Unorganised Retailing. Non-store Retailing and Service Retailing. Retailing as a Career. Retail Customer; Stages of the Customer Buying Process, Types of Consumer Buying Behaviours, Factors Affecting Buying Decision Process, Consumer Decision-Making Procedure in Retail Perspective. Store Location – Meaning, Types of Retail Locations, Factors for Choosing a Location. Store Layout and Design; Key Considerations in Store Layout, Factors of Design Decisions, Importance of Layout, Steps for Designing Layout. The Retailing Organisations; Organisation Structures and HR Functions in these Organisations. Retail Merchandising; Meaning, the Process of Merchandise Planning, Merchandise Budget, Methods of Merchandise Procurement, Controlling the Merchandise. Technology in retailing.
KUK/BBA/5/06
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