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E-Commerce
ISBN- 978-93-83130-43-6
Dr. Laxmi Shankar Awasthi, Dr. Santosh Kumar & Dr. Anand Bajpai
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ISBN- 978-93-83130-43-6
Dr. Laxmi Shankar Awasthi, Dr. Santosh Kumar & Dr. Anand Bajpai
University of Lucknow, BBA, Fifth Semester SyllabusBBA 501: E-COMMERCE Unit-IFramework for understanding E-Business: Introduction to E‑Commerce, Environmental Forces affecting Planning and Practice, Ethical, Legal and Social Concerns. Unit-IIDeveloping E-Business Framework: Developing E-Business Models, Introduction to Internet www Concepts Building of E-Commerce Websites, Software Hardware and Tools. Unit-IIIPlanning, Implementing and Controlling of E-Business: Creating the Marketing Mix, Organizational and Managerial Issues, Financial Planning and Working with Investors, Implementation and Control of the E-Business Plan. Unit-IVUnderstanding of Key Terms of E-Commerce: Electronic Commerce & Banking, Electronic Payment Systems Electronic Payment Technology, On-line credit card, E-Commerce Security.
LU2021/BBA/5/01
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