Digital Marketing

Syllabus

1T5: Digital Marketing

Unit 1: Digital Marketing: Introduction, Meaning, Significance and Benefits. Myths in Digital Marketing, Digital Marketing, Process, Introduction to E-Commerce, M-Commerce, Traditional Marketing vs Digital Marketing.

Unit 2: Electronic Mail (E Mail) and Websites: Meaning & Features of Email, Procedure for Sign-up and Sing-in in Email. Usage of BCC & CC in Email, Procedure to Send the Attachment Through Email. Meaning & Features of Websites, Procedure for Creating Website, Domain Name, Uses of Hyperlink. Procedure for Creating Brochure/ Flyers.

Unit 3: Ussage of Digital Marketing Platforms for Earning Income: Procedures for Handling-Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Optimisation (SMO), Social Media Marketing (SMM), Email Marketing, Mobile Marketing, Pay Per Click (PPC) Advertising, Google AdSense, Content Marketing, Affiliate Marketing, Influencer Marketing.

Unit 4: Recent Trends for Earning Income through Digital Marketing: Procedures for-Creating Blog, Creating YouTube Channel, Setting up Facebook Advertising Account, Starting Freelancing Service, Using Podcast for Selling Products. Procedure for Selling products on Instagram, Procedure for Creating Seller Account on Various Digital Marketing Platforms-Amazon, Flipkart, etc.