Business Communication Skills Book B.Com 3rd Sem

Syllabus

UG-MDC-BDM-63T-201: Business Communication Skills

UNIT-I

Introduction: Concept, objectives and Importance of Business Communication, Principles of Effective Communication, Types of Communication. Media of Communication: Written, Oral, Face to Face, Visual, Audio-Visual, Modern Media-telex, Fax, TELE Conferencing. E-mail Media, Non-verbal Communication, Kinesics Effects, Comprehension of Reality.

UNIT-II

Barriers to Communication: Wrong Choice of Media, Physical Barriers, Semantic Barriers, Different Comprehension of Reality. Socio-Psychological Barriers.

UNIT-III

Business Letters: Layout, Kinds of Business Letter - Interview, Appointment, Acknowledgement, Promotion, Inquiries, Replies, Orders, Sales, Circular, Complaints.

UNIT-IV

Practical Aspects of Business Communication: Report Writing, Public Speaking, Seminar, Presentation, Interview, Group Discussion, Effective Listening.

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