Entrepreneurship Development JNTU-A MBA Third Sem

Syllabus

21E00307a: Entrepreneurship Development

UNIT – I                                                                                                                4 Hours

Nature and Forms of Entrepreneurship: Features - Entrepreneur’s Competencies, Attitude, Qualities, Functions. Entrepreneurial Scenario in India and Abroad. Small Business, Importance in Indian Economy, Types of Ownership, Sole Trading, Partnership, Important Features of Various Types of Businesses - Corporate Entrepreneurship, Intrapreneurship - Role of Government in the Promotion of Entrepreneur.

UNIT – II                                                                                                               6 Hours

Project Planning and Feasibility Studies: The Concept of Project, Project Life Cycle - Project Planning, Feasibility – Project Proposal & Preparation of DPR (Detailed Project Report).

UNIT – III                                                                                                             6 Hours

Aspects of the Entrepreneurship: Idea Generation – Opportunities - SWOT Analysis - Patents and Trademarks, Intellectual Property Rights. Source of Capital, Debt Capital, Seed Capital, Venture Capital - Informal Agencies In Financing Entrepreneurs, Technology and Business Incubators.

UNIT – IV                                                                                                             6 Hours

Entrepreneurial Strategy: Generation of New Business Opportunity, Decisions Under Uncertainty, Entry Strategy, Environmental Instability - Risk Reduction Strategies, Market Scope Strategy- Imitation Strategies

UNIT – V                                                                                                              6 Hours

Women and Rural Entrepreneurship and EDPs: Scope-Challenges Faced by Women Entrepreneurs, Institutions Supporting Women Entrepreneurs. Successful Cases of Women Entrepreneurs.-Need, Rural Industrialisation – Role of NGO’s – Organising EDPs – Need, Objectives, Evaluation of Entrepreneurship Development Programmes.