Retail Management

Syllabus

BBA-M-3: RETAIL MANAGEMENT

UNIT I

Introduction to Retailing: Concept of Retailing, Functions of Retailing, Terms & Definition, Retail Formats and Types, Retailing Channels, Retail Industry in India, Importance of Retailing, Changing Trends in Retailing.

UNIT II

Understanding the Retail Consumer: Retail Consumer Behaviour, Factors Influencing the Retail Consumer, Customer Decision Making Process, Types of Decision Making, Market Research for Understanding Retail Consumer.

UNIT III

Retail Market Segmentation and Strategies: Market Segmentation and its Benefits, Kinds of Markets, Definition of Retail Strategy, Strategy for Effective Market Segmentation, Strategies for Penetration of New Markets, Growth Strategies, Retail Value Chain.

UNIT IV

Retail Location Selection: Importance of Retail Locations, Types of Retail Locations, Factors Determining the Location Decision, Steps Involved in Choosing a Retail Locations, Measurement of Success of Location.

UNIT V

Merchandise Management: Meaning of Merchandising, Factors Influencing Merchandising, Functions of Merchandising Manager, Merchandise Planning, Merchandise Buying, Analysing Merchandise Performance.