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Entrepreneurship Development & Startup

AUTHORS : Dr. Madhavendra N Jha , Dr. Ajay Pratap Singh
ISBN : 9789354806292
Tax excluded
AUTHORS : Dr. Madhavendra N Jha , Dr. Ajay Pratap Singh
ISBN : 9789354806292
Syllabus
Course Code: MS 207
ENTREPRENEURSHIP DEVELOPMENT & STARTUP
Unit I (12 hours)
Introduction to Entrepreneurship: Types of Entrepreneurs; Entrepreneurial Competencies; Factors Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; Entrepreneurship and Economic Development; EDP Programmes
Unit II (12 hours)
Developing Successful Business Ideas: Recognizing Opportunities and Generating Ideas, Feasibility Analysis; Developing an Effective Business Model; Industry and Competitor Analysis; Writing a Business Plan
Unit III (9 hours)
Moving from an Idea to an Entrepreneurial Firm: Assessing a New Venture’s Financial Strength and Viability; Building a New-Venture Team; Getting Financing or Funding; Role of Support Institutions in India
Unit IV (9 hours)
Managing and Growing an Entrepreneurial Firm: Unique Marketing Issues, preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth