Entrepreneurship Development & Startup

Syllabus

Course Code: MS 207

ENTREPRENEURSHIP DEVELOPMENT & STARTUP

Unit I                                                                                                                                           (12 hours)

Introduction to Entrepreneurship: Types of Entrepreneurs; Entrepreneurial Competencies; Factors Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; Entrepreneurship and Economic Development; EDP Programmes       

Unit II                                                                                                                                         (12 hours)

Developing Successful Business Ideas: Recognizing Opportunities and Generating Ideas, Feasibility Analysis; Developing an Effective Business Model; Industry and Competitor Analysis; Writing a Business Plan   

Unit III                                                                                                                                          (9 hours)

Moving from an Idea to an Entrepreneurial Firm: Assessing a New Venture’s Financial Strength and Viability; Building a New-Venture Team; Getting Financing or Funding; Role of Support Institutions in India    

Unit IV                                                                                                                                          (9 hours)

Managing and Growing an Entrepreneurial Firm: Unique Marketing Issues, preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth