Management of International Business

Syllabus

Course Code: MS 203

MANAGEMENT OF INTERNATIONAL BUSINESS

Unit I

Introduction to International Business: Driving Forces of Globalization, Reasons for Going International, E.P.R.G. Framework, The Environment of International Business, Cross-Cultural Management: Hofstede Study, Edward T Hall Study, Analyzing International Entry Modes, Entry Barriers, International Trade Theories, Regional Economic Integration.            (11 hours)

Unit II

Formulating & Implementing Global Strategy: Organisation Design & Structures,  International Competitive Advantage, International Strategic Alliances, Global Mergers and Acquisition, Managing Innovations and Intellectual Property Rights.                                                                                                                                                              (10 Hours)                                   

Unit III

Managing Globally: Global Marketing Management, Outsourcing and Logistics, Global Operations Management & Supply Chain Management, Global Talent Management, Aspects of Global Financial Management.              (10 Hours)

Unit IV

Broad Issues in Globalization: E-Commerce, Ethics, Corporate Social Responsibility and Sustainability dimensions of International Business, The Social Responsibility of the Global Firm, International Negotiations and Cross-Cultural Communication, Future of International Business and other emerging
concepts.                                                                                                                                      (11 hours)